Amazon Prime Day, A Made-up Holiday That's Become Bigger Than Black Friday, Is Coming July 16. Here's Why It's Such A Big Deal.

Amazon Prime Day is almost here. Amazon's made-up holiday, when it boasts Black Friday-like discounts exclusively for Prime members, is always held during the second week of July. On Tuesday, Amazon announced it will be held on July 16 this year. We already knew that, though, as the company had, in June, posted a banner to its UK website indicating that July 16 would be the date of the event...read more >>